Reality of Fruit Juices | Court Case Against Me | Dhruv Rathee

Dhruv Rathee
31 Aug 202421:47

Summary

TLDRThis video uncovers the truth about packaged fruit juices, revealing their high sugar content and lack of nutrients compared to fresh fruit. Despite marketing as healthy, these juices often contain added sugars and artificial flavors, closely resembling the sugar levels in soft drinks. The video also delves into the history of fruit juice preservation and the rise of the packaged juice industry. It concludes by advocating for fresh fruit consumption over juice and offers tips for healthier juice alternatives like smoothies.

Takeaways

  • 📅 The video was originally uploaded on 14th February 2023 and discusses the truth about packaged fruit juices.
  • 🚫 The video faced controversy, leading to a court case by a company to remove it from YouTube, but was eventually allowed to be reuploaded after a legal battle.
  • 📉 A significant outcome mentioned is a famous juice manufacturer's decision to reduce sugar content in their juices by 21%, influenced by the video's critique.
  • 🍹 Packaged fruit juices are often marketed as healthy, but the video argues that they can be as harmful as soft drinks like cola due to their sugar content.
  • 🔍 Historically, fruit juices were consumed fresh, but the advent of preservation techniques like adding sugar and the creation of fruit juice concentrates changed the industry.
  • 🌐 The video highlights the global impact of the Tetra Pak's tetra brick packet invention in 1963, which revolutionized the packaging and distribution of fruit juices.
  • 📊 A meta-analysis cited in the video shows that drinking fruit juices increases the risk of Type 2 Diabetes, similar to the risk posed by soft drinks.
  • 🍊 The video emphasizes that fresh fruit is healthier than both packaged fruit juices and fresh fruit juices due to the fiber content and slower absorption rate.
  • 🏠 The video suggests that for those who prefer not to eat whole fruits, moderation is key, recommending no more than 8 ounces (237 ml) of fresh fruit juice per day.
  • 🥤 As an alternative to fruit juice, the video recommends smoothies, which retain the fiber content of the fruits and can be made more nutritious by adding nuts, seeds, and vegetables.

Q & A

  • What was the controversy surrounding the video on fruit juices?

    -The video caused a significant controversy as it revealed the truth about packaged fruit juices, leading to a court case to remove the video from YouTube by a juice manufacturing company.

  • Why did the court case against the video result in a victory for the uploader?

    -After a 1.5-year-long legal battle, the court allowed the video to be reuploaded, signifying a win for freedom of speech and the right to inform the public about health-related issues.

  • What change did the video prompt in the fruit juice industry?

    -Following the video's release and the subsequent attention, a famous juice manufacturer decided to reduce the sugar content in their packaged juices by 21%.

  • How does the video argue that packaged fruit juices are unhealthy?

    -The video compares the sugar content in packaged fruit juices to that of soft drinks, highlighting that both are high in sugar and can increase the risk of Type 2 Diabetes.

  • What historical context does the video provide about fruit juices?

    -The video traces the history of fruit juices from ancient times, including mentions in Ayurveda and the Bible, to the development of preservation methods like the use of sugar and the creation of fruit juice concentrates.

  • Why were fruit juices preserved with sugar in the past?

    -Historically, sugar was used to preserve fruit juices for long sea voyages, as it helped to prevent spoilage and maintain the juice's quality over extended periods.

  • What is the significance of the Tetra Pak in the fruit juice industry?

    -The Tetra Pak, introduced by the Swedish company Tetra Pak, revolutionized the industry by allowing fruit juices to be stored for months and transported to distant locations, making them convenient for consumers.

  • What are the main ingredients in packaged fruit juices according to the video?

    -Packaged fruit juices typically contain water, concentrated fruit juice, added sugars, flavors, colors, acidity regulators, stabilizers, and sometimes sweeteners.

  • Why does the video suggest that fresh fruit is better than fresh fruit juice?

    -The video argues that fresh fruit is better because the juicing process removes much of the fiber content, which is essential for health, and because juice is absorbed quickly, leading to rapid fluctuations in blood sugar levels.

  • What is the recommended daily consumption of fruit juice for adults and children over 7, as per the video?

    -The video recommends that an average adult and children over the age of 7 can safely consume up to 8 ounces (approximately 237 ml) of fruit juice per day.

  • How does the video suggest consuming fresh fruit juice to avoid blood sugar spikes?

    -The video advises not to drink fresh fruit juice on an empty stomach but to consume it with or after meals when the stomach is partially full to prevent rapid spikes in blood sugar levels.

Outlines

00:00

🍹 The Controversy and Impact of Packaged Fruit Juices

The video script begins with a reference to a video uploaded on February 14, 2023, which caused a significant stir due to its revelations about the truth behind packaged fruit juices. The video's creator faced a legal battle to keep the video online, which they won after 1.5 years. The script then transitions into a discussion about the health impacts of these juices, particularly their high sugar content, which was a focal point of criticism. The video also highlights a positive outcome where a major juice manufacturer decided to reduce sugar content by 21%, crediting health activists for the change. The script emphasizes the importance of not giving packaged fruit juices to children and invites viewers to learn more about why this is the case.

05:04

📚 Historical Context and Evolution of Fruit Juices

Paragraph 2 delves into the historical context of fruit juices, starting from ancient Ayurvedic texts and the Old Testament, through to the modern era. It discusses how fruit juices were initially consumed fresh and how preservation methods evolved, particularly in the 18th and 19th centuries with the English navy using lime and lemon juices to prevent scurvy. The paragraph also covers the discovery of fruit juice concentrate by Lochlan Rose in 1867 and the impact of pasteurization on the fruit juice industry. It further explores the influence of religious movements on the consumption of grape juice in America and the subsequent development of the juicer by Norman Walker, leading to the popularization of fresh fruit juices.

10:06

🚀 Technological Advances in Juice Processing and Packaging

Paragraph 3 continues the historical narrative by discussing the technological advancements in juice processing and packaging. It highlights the introduction of the tetra brick packet by Tetra Pak in 1963, which revolutionized the way fruit juices were stored and transported. The paragraph explains the process of making fruit juice concentrate, including the use of heat and evaporation, and the subsequent reconstitution with water. It also touches on the addition of artificial flavors, colors, and stabilizers to maintain the taste and appearance of the juice. The paragraph concludes by discussing the health implications of consuming packaged fruit juices, particularly in terms of their high sugar content compared to soft drinks.

15:10

🍊 The Truth Behind Packaged Fruit Juices' Ingredients

Paragraph 4 scrutinizes the ingredients found in packaged fruit juices, emphasizing the minimal nutritional value they provide beyond vitamin C, which is already abundant in fresh fruits. It points out that the juice content is often diluted with water and supplemented with artificial flavors and colors to mimic fresh fruit juice. The paragraph also discusses the high sugar content in these juices, which is comparable to that of soft drinks, and the potential health risks associated with regular consumption, such as increased risk of Type 2 Diabetes. The script calls out the misleading advertising by juice companies and suggests that fresh fruit juice is a far superior choice.

20:10

🥤 Healthier Alternatives to Packaged Fruit Juices

The final paragraph offers advice on healthier alternatives to packaged fruit juices, advocating for fresh fruit consumption over juice due to the fiber content and slower absorption rate. It suggests drinking fresh fruit juice in moderation and not on an empty stomach to prevent blood sugar spikes. The script promotes smoothies as a nutritious alternative that retains fiber and can be enriched with additional ingredients like nuts and seeds. The video concludes with a call to action for viewers to share the information and engage in discussions about future video topics.

Mindmap

Keywords

💡Packaged fruit juices

Packaged fruit juices refer to fruit juices that are commercially processed, preserved, and sold in packages such as bottles or tetra packs. These juices often contain added sugars, water, and preservatives to extend their shelf life. In the video, the speaker discusses the health implications of consuming these juices, highlighting that they can be as detrimental to health as soft drinks due to their high sugar content.

💡Sugar content

Sugar content refers to the amount of sugar present in a product, typically measured in grams per serving. The video emphasizes that packaged fruit juices have a high sugar content, with some containing as much as 13.5g per 100ml, which is comparable to soft drinks. This high sugar content is a significant concern as it contributes to health issues like Type 2 Diabetes.

💡Concentrated fruit juice

Concentrated fruit juice, also known as fruit juice concentrate, is a thick, syrup-like liquid created by removing water from the original juice through processes like evaporation or pasteurization. The video explains that this concentrate is often used in packaged juices, where water is added back to achieve the desired consistency. However, this process results in a loss of nutrients and often requires additional flavorings and sugars to be added.

💡Artificial flavors

Artificial flavors are synthetically produced substances that mimic the taste of natural flavors. In the context of the video, these are added to packaged fruit juices to compensate for the loss of natural fruit flavor during the concentration process. The use of artificial flavors is critiqued as it indicates a departure from the natural, healthy qualities that consumers might expect from fruit juices.

💡Preservatives

Preservatives are substances added to products to extend their shelf life by inhibiting microbial growth or by slowing down oxidation. The video discusses how preservatives are used in packaged fruit juices to allow for longer storage and transportation, which is a key aspect of their commercial viability but may raise health concerns due to the consumption of these additives.

💡Tetra Pak

Tetra Pak refers to a type of packaging used for liquid foods, named after the company that invented it. The video mentions Tetra Pak as a significant development in the fruit juice industry, allowing for the long-term storage and convenient transportation of juices. However, the convenience of Tetra Pak packaging is contrasted with the potential health drawbacks of the juices it contains.

💡Fresh fruit juices

Fresh fruit juices are juices that are made by extracting the liquid from fresh fruits without adding any preservatives or additives. The video suggests that fresh fruit juices are a better alternative to packaged juices, although it also advises that consuming fresh fruits is even healthier due to the retention of fiber and the slower absorption of sugars.

💡Fiber

Fiber is a type of carbohydrate that the human body cannot fully digest, and it is important for maintaining healthy digestion and blood sugar levels. The video points out that the juicing process often removes the fiber from fruits, which can lead to rapid sugar absorption and potential health issues. It is recommended to consume whole fruits or opt for smoothies to benefit from the fiber content.

💡Diabetes

Diabetes is a chronic condition characterized by high blood sugar levels, often caused by insufficient insulin production or insulin resistance. The video discusses how the high sugar content in packaged fruit juices can increase the risk of developing Type 2 Diabetes, emphasizing the importance of dietary choices in managing this condition.

💡Moderation

Moderation in the video refers to the concept of consuming food and drinks in reasonable amounts to maintain a balanced diet and avoid health risks. The speaker advises moderation in the consumption of fruit juices, even fresh ones, due to their natural sugar content and the potential for weight gain if consumed excessively.

Highlights

The video discusses the truth about packaged fruit juices, their history, production, and health impact.

The video faced legal challenges and was removed from YouTube, but was reinstated after a court battle.

A famous juice manufacturer decided to reduce sugar content in their juices by 21% following the video's release.

Packaged fruit juices are marketed as healthy, but the video argues they are as unhealthy as soft drinks.

Research shows that drinking fruit juices increases the risk of Type 2 Diabetes.

The history of fruit juices is explored, from ancient times to modern preservation methods.

The discovery of fruit juice concentrate by Lochlan Rose in 1867 is detailed.

Thomas Welch's influence on the American fruit juice industry and the advent of pasteurization.

Norman Walker's invention of the first juicer and promotion of raw fresh foods.

The introduction of the Tetra Pak by Tetra Pak in 1963 revolutionized the packaging of fruit juices.

An analysis of a typical fruit juice ingredient list reveals low nutritional content and high sugar.

The video explains the process of making fruit juice concentrate and its impact on nutrient loss.

Added sugars in fruit juices are highlighted as a significant health concern.

The video compares the sugar content of fruit juices to that of soft drinks.

A legal case in the US against Tropicana for deceptive advertisement is mentioned.

The video concludes that fresh fruit juice is better than packaged juices, but fresh fruit is the best option.

A recommendation for daily fruit juice consumption and the benefits of smoothies are provided.

Transcripts

play00:00

Hello, friends!

play00:00

On 14th February, 2023,

play00:02

I uploaded this video on Fruit Juices.

play00:05

In the video, I revealed the truth about packaged fruit juices.

play00:08

Their history, how they're made,

play00:11

and their impact.

play00:13

But this video caused such a ruckus back then.

play00:16

You may remember that.

play00:17

It was in numerous news articles.

play00:19

There was a court case to remove that video from YouTube.

play00:23

It was so shocking that

play00:24

a company went to the court for a health-related video.

play00:27

Had it been another YouTuber,

play00:29

they might have ignored this.

play00:31

It was a single video.

play00:33

But I didn't give up.

play00:34

I fought the court case.

play00:36

And after a 1.5-year-long legal battle,

play00:38

Justice won.

play00:40

And the court allowed me to reupload this video.

play00:43

So here I am, back with this video.

play00:46

And, I have a good news for you.

play00:49

Look at this news article.

play00:51

A famous juice manufacturer has decided that

play00:53

they will reduce the sugar content in their packaged juices by 21%.

play00:58

Higher sugar content,

play01:00

was the main point of criticism in my video.

play01:02

For all of us, for all health activists,

play01:05

this is a huge win!

play01:06

Our collective efforts have made this possible.

play01:08

I want to dedicate this win to India's children.

play01:11

They shouldn't take these packaged fruit juices in the tiffins.

play01:15

But why am I still saying this?

play01:16

Watch this video to find out.

play01:19

Let's find out the truth about these packaged fruit juices.

play01:22

Hello, friends!

play01:23

Cold drinks like Pepsi and Cola aren't good for our health.

play01:26

All of us know this by now.

play01:28

But often, as their alternative, people suggest,

play01:31

that you should drink fruit juice as it's healthy.

play01:35

Even the companies making these fruit juices,

play01:37

market their products like this.

play01:39

A healthy drink

play01:40

to boost your immunity,

play01:42

full of minerals and vitamins,

play01:44

the small tetra pack filled with nutrition for your child.

play01:47

This is largely marketed towards children.

play01:51

So friends, how would you feel if I tell you,

play01:54

these packaged fruit juices,

play01:55

in some aspects, are as bad for your health,

play01:58

as these soft drinks like Cola.

play02:00

Come, in today's video, let us understand this better.

play02:05

Let's start with fruits, friends.

play02:07

Are fruits good for our health?

play02:09

Absolutely.

play02:10

There's no doubt about it.

play02:11

Fruits are an important part of our daily diets.

play02:14

They are rich in vitamins and minerals,

play02:16

are high in fiber and antioxidants as well.

play02:21

Antioxidants help in preventing cancer and heart diseases.

play02:24

Additionally, you'll find Flavonoids in fruits.

play02:27

A type of plant pigment.

play02:28

Research shows that consuming these,

play02:31

improves mood as well.

play02:33

Apart from this, numerous research papers tell us that

play02:35

fruits reduce the risk of heart disease,

play02:38

cancer, depression, and diabetes.

play02:40

But on the other hand, research papers

play02:42

paint packaged fruit juices in another light.

play02:44

A meta-analysis of 4 studies

play02:47

covering approx. 200,000 participants,

play02:49

revealed that drinking fruit juices,

play02:51

increases the risk of Type 2 Diabetes.

play02:53

How could this be?

play02:55

Friends, to understand this

play02:56

we need to understand the history of fruit juices.

play02:58

So come, let's travel to the past,

play03:00

and check out the development of fruit juices.

play03:02

Humans have been consuming fruit juices for so long that

play03:06

you will find its mention even in Ayurveda.

play03:08

Ayurveda states that if you are tired,

play03:11

and want to get rid of the fatigue,

play03:12

you need to drink fresh orange juice,

play03:13

with a pinch of rock salt in it.

play03:16

The work 'Ritucharya' mentioned in Ayurveda means

play03:18

changing one's lifestyle with the season.

play03:20

During the summer, it is recommended to

play03:23

to drink fruit juices such as mango juice.

play03:25

You will find the mention of similar fruit juices in the Old Testament of the Bible.

play03:30

If grape juice is left untouched for a long time,

play03:33

it ferments and turns into wine.

play03:35

In the Old Testament, we see wine and grape juice mentioned separately.

play03:40

In Chapter 6, verses 2-3,

play03:42

God tells Prophet Moses,

play03:44

that if any man or woman from Israel,

play03:47

wants to make a Nazirite vow,

play03:49

i.e., to dedicate themselves to God for a while,

play03:52

they should not drink wine.

play03:54

In fact, any fermented drink.

play03:56

Even vinegar made of wine,

play03:58

grape juices,

play03:59

not even grapes and raisins.

play04:01

Wine, vinegar, and grape juice,

play04:03

had distinct Hebrew names.

play04:06

Yayin, Chomets, and Mishrah.

play04:08

Around the Dead Sea near Jordan,

play04:10

ancient manuscripts written in Hebrew were discovered.

play04:14

Dating them revealed that they were written in 150 BC.

play04:18

Those contained mentions of pomegranate juice.

play04:20

Interestingly, friends,

play04:21

the history of fruit juice is somewhat similar to the history of ice cream.

play04:25

We have enough archaeological evidence,

play04:27

to suggest that people from ancient China, Iran, Rome, Greece, and Egypt,

play04:31

often sweetened ice or snow using honey

play04:36

or fruit juices.

play04:37

Alexander the Great is said to have

play04:40

been addicted to such ice creams.

play04:42

But during these times, fruit juices meant fresh fruit juices.

play04:46

Fast forwarding to around the 1750s,

play04:49

the first case of preserving fruit juices took place,

play04:53

Friends, the English sailors of this time,

play04:57

who undertook long voyages,

play04:59

were often faced with a disease known as Scurvy.

play05:03

Scurvy is caused by a Vitamin C deficiency.

play05:07

This was around 180 years before the discovery of Vitamin C.

play05:10

But Dr James Lind's experiments found that

play05:13

Scurvy can be prevented

play05:16

by having oranges and lemons.

play05:18

So the royal navy of England

play05:19

mandated that the sailors

play05:22

be provided with lime juice and lemon juice.

play05:25

But the problem was preserving the juices.

play05:28

They were spoilt during the months-long voyages.

play05:30

Someone noticed that the fruit juices could be preserved,

play05:33

by adding rum, water, and sugar to it.

play05:37

Friends, this combination,

play05:38

of fruit juice, rum, water, and sugar

play05:40

is a popular cocktail that you can find even today,

play05:44

known as Daiquiri.

play05:45

Later, in 1867,

play05:47

a man named Lochlan Rose,

play05:49

realised that to preserve the fruit juice

play05:53

rum and water weren't actually needed.

play05:54

Sugar alone could do it well.

play05:56

Friends, this was the discovery of the world's first commercial fruit concentrate.

play06:00

Fruit juice being preserved

play06:02

by adding sugar.

play06:03

The first branded bottled juice was sold soon after.

play06:06

Lochlon Rose set up his factory.

play06:08

And produced the Rose Lime Juice for the sailors on ships.

play06:12

It was bottled and labelled attractively.

play06:15

As medicine for the sailors.

play06:18

Around this time, there was another man in America,

play06:20

Thomas Welch, a preacher at church.

play06:23

Unlike Muslims, Christians and Jews do not consider drinking wine sinful.

play06:27

In fact, bread and wine are part of their rituals.

play06:29

But Thomas Welch began an alternative movement.

play06:32

He told his flock that they should stop drinking alcohol.

play06:36

Alcohol consumption is harmful to health.

play06:39

In a latest research, it was shown that

play06:41

even small quantities of alcohol is not beneficial to one's health.

play06:45

Many countries had issued guidelines earlier that

play06:47

drinking a glass of wine daily is good for health.

play06:50

But many of these countries have updated their guidelines.

play06:52

Look at this article.

play06:53

According to Canadian guidelines,

play06:55

even in smaller amounts, alcohol is not healthy for you.

play06:59

On the topic of updates,

play07:00

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play07:03

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play07:04

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play07:21

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play07:27

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play07:28

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play07:31

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play07:33

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play07:36

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play07:56

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play07:59

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play08:00

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play08:02

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play08:04

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play08:06

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play08:08

Getting back to Thomas Welch,

play08:09

Thomas told the Christians,

play08:11

to stop drinking wine,

play08:12

and replace it with his unfermented wine.

play08:15

Basically, grape juice.

play08:16

Several churches agreed with Thomas,

play08:19

and a Non-Alcoholic Community of Christians was formed.

play08:22

In fact, even outside the Christian community,

play08:24

some Americans were greatly enjoying grape juice.

play08:27

This is why, the place where Thomas Welch live, Westfield,

play08:30

is now known as the Grape Juice Capital of the world.

play08:35

The American fruit juice industry started from here.

play08:37

Thomas Welch started using a new method

play08:40

of preserving the fruit juices longer.

play08:43

This new method was Pasteurisation.

play08:46

You've studied about it in school.

play08:47

We pasteurise milk as well.

play08:49

It bascially means

play08:51

using heat to kill bacteria and viruses.

play08:53

Apart from grape juice, orange juice was pasteurised as well.

play08:57

Farmers growing oranges saw that

play08:59

if the supply was too high

play09:02

without sufficient space for storing them,

play09:04

they could simply make juice out of the excess oranges,

play09:06

and pasteurise it in order to be able to store it for a long time.

play09:10

At this point in time, the packaged fruit juice business

play09:12

was doing better than the fresh fruit juice business.

play09:15

And then, came an invention in our story

play09:18

that promoted fresh fruit juices.

play09:20

Raw foods advocate, Norman Walker,

play09:23

invented the first juicer.

play09:25

For the first time, a machine was created

play09:27

to first grate fruits and vegetables,

play09:29

squeeze them,

play09:31

with fresh fruit juice being poured out.

play09:33

This was the early 1900s.

play09:35

Norman went to California and started his juice bar.

play09:38

All his life he promoted raw fresh foods and fresh juices.

play09:43

He wrote 12 books.

play09:45

And lived till 99 years of age.

play09:47

It is important to mention this, because back then, such a long life wasn't common.

play09:51

And perhaps, his healthy lifestyle can be credited for it.

play09:54

Moving on, in the late 1950s,

play09:56

the first grinding juicer was invented.

play09:58

Known as the Champion Juicer.

play10:00

After which came the centrifugal juicers.

play10:03

After these inventions, the machines for extracting fruit juices,

play10:06

became even more compact, convenient, and mobile.

play10:09

It meant that people could buy these machines for their homes.

play10:12

The efficiency of cold-pressed juicers and centrifugal juicers is often debated,

play10:16

since centrifugal juicers do not extract juice quite as well.

play10:19

Due to the heat and oxidation, the enzymes and nutrients of the fruits decreases.

play10:24

There's no scientific evidence proving this.

play10:28

Because the temperature in centrifugal juicers doesn't get that high.

play10:31

Research tells us that

play10:34

nutritionally, the juices from the

play10:36

cold-pressed juicers and centrifugal juicers are almost similar.

play10:40

Because ultimately, both produce fresh fruit juice.

play10:43

The turning point in the story of packaged juices came in 1963.

play10:47

When a Swedish company, Tetra Pak,

play10:49

introduced their tetra brick packet.

play10:53

That's right, friends,

play10:54

The name of the company was Tetra Pak.

play10:56

Today, we refer to this type of packet as Tetra Packs.

play11:00

Tetra Pak is so popular worldwide.

play11:02

The owner of this company was a Swedish industrialist, Ruben Rausing.

play11:09

The history of fruit juices changed forever with this.

play11:12

Not only was it possible to store fruit juices for months,

play11:15

it could now be transported to far-flung areas,

play11:17

and in such a convenient package.

play11:19

It could be sold in a way that

play11:21

people could drink directly from the pack with a straw.

play11:23

Such a convenient and inexpensive process,

play11:25

that we are still using Tetra Packs.

play11:28

But what kind of juice do we find in these tetra packs today?

play11:32

Come, let's look at a typical popular brand sold in India.

play11:35

And let's understand the ingredient list printed on its back.

play11:38

Several nutrients have been listed here.

play11:40

the second column is for the nutritional value of per 100 ml of juice.

play11:42

And the third column is for the percentage of RDA,

play11:45

Recommended Dietery Allowance

play11:47

It means than an average person

play11:49

gets this % of their RDA from this.

play11:51

It contains 28mg of sodium.

play11:54

In a serving of 180ml,

play11:57

that forms 2.5% of a person's daily requirement.

play12:01

Basically, nothing.

play12:02

No one is out there drinking 50 packets of this every day,

play12:04

in order to meet the total daily requirement.

play12:07

The same can be said for Potassium, Calcium, and Iron.

play12:10

1.7%, 1.5% and 1% respectively.

play12:13

Insignificant.

play12:14

There's only a significant amount of Vitamin C,

play12:17

with meeting 75% of the recommended daily allowance.

play12:20

You will think at least there's one good thing

play12:23

you will fulfil the daily requirement of Vitamin C by drinking this juice.

play12:27

Though it is correct,

play12:28

it is to be noted that

play12:30

Vitamin C is already found abundantly in nature.

play12:34

If your child drinks 1 glass of lemonade,

play12:37

with the juice of 1 lemon,

play12:39

it will meet 100% of the recommended daily allowance.

play12:41

If not that, half an orange is enough,

play12:44

to meet 100% of the daily requirement.

play12:46

And only 1/10th of an Indian gooseberry (amla)

play12:50

can meet 100% of the RDA.

play12:52

And friends, we are not living in the 1700s,

play12:55

we are not sailors travelling for months on ships,

play12:58

where, by not meeting our Vitamin C requirements, we risk getting Scurvy.

play13:01

Today, fulfilling the Vitamin C requirement is the easiest thing.

play13:05

So we do not need this juice from the Tetra Pack for this.

play13:08

So the claims made in ads

play13:10

of these fruit juices helping with the child's nutrition,

play13:12

are gross exaggerations.

play13:13

Apart from Vitamin C, no other nutrient is present in significant quantities.

play13:17

Now, let's check the ingredient list at the back.

play13:19

The first thing you'll spot here is Water.

play13:22

Followed by about 10% of concentrated fruit juice.

play13:26

What falsehoods are these?

play13:28

Only 10% of it is juice,

play13:29

and the rest is water.

play13:31

How can this be?

play13:32

For this, we need to understand what concentrated fruit juice is.

play13:35

Also known as Fruit Juice Concentrate,

play13:38

friends, this is the liquid,

play13:41

that is left behind when you separate water from the juice.

play13:43

To make fruit juice concentrate,

play13:45

often these companies

play13:47

heat up the fresh fruit juice.

play13:50

Water evaporates from the juice,

play13:52

and the residue is the concentrated form of the juice.

play13:55

This liquid is quite tense and is like syrup.

play13:58

This isn't the only way of making concentrates.

play14:00

Today, there are many methods of doing this.

play14:02

Some use evaporation,

play14:04

others pasteurise fruit juices,

play14:06

and some simply filter it.

play14:08

But the end result of fruit juice concentrate looks like this.

play14:11

Thick syrup-like liquid.

play14:14

Depending upon the method used to make this concentrate,

play14:17

often, the flavour of this concentrate gets diluted.

play14:21

It doesn't taste as fruity.

play14:23

So the companies add artificial flavours to it

play14:26

so that it tastes like the fruits once again.

play14:29

These fruit juice concentrates are then mixed with water,

play14:32

to make these packaged fruit juices.

play14:34

You will wonder why it needs to be this complicated.

play14:37

First water is removed by evaporation,

play14:40

and then added to water to make the fruit juice.

play14:43

Why do they do this?

play14:45

Friends, this is because this concentrate

play14:48

can be stored longer.

play14:50

This doesn't go bad as quickly as fresh juices do.

play14:54

So the companies can save on packaging costs, storage costs,

play14:57

and transportation costs.

play14:59

But on the other hand, the drawback of these concentrates is that

play15:01

it lacks most of the nutrients.

play15:03

Think about it

play15:04

you extracted fresh juice,

play15:06

made a concentrate by evaporation or pasteurisation,

play15:09

you heat up the fresh juice,

play15:11

and then you want to store it for months,

play15:14

how will it remain wholesome?

play15:16

This is why further in the ingredients list you will notice,

play15:19

the disclaimer at the last point,

play15:20

that flavours have been added.

play15:21

Natural and Nature-Identical Flavouring Substances.

play15:24

Some natural flavours have been added

play15:26

so that it tastes like fruit juice,

play15:28

and some nature-identical flavouring substances,

play15:30

chemicals that taste similar to natural substances.

play15:35

After so much processing, often the colour gets distorted.

play15:39

The actual colour of the juice.

play15:40

The companies want their products to be the same colour as fresh juices,

play15:44

so colours are added to it too.

play15:46

In this case, INS 160a(ii) and (iii)

play15:49

the colour known as Beta-Carotenes.

play15:51

The other ingredients included

play15:53

the acidity regulator INS 330,

play15:56

Stabilizers 466 and 440,

play15:59

440 is basically Pectin, a natural polysaccharide.

play16:03

Usually, the citric acid they add to the juice

play16:05

to enhance the taste of the juice.

play16:06

And then comes the final and perhaps the most harmful ingredient in the lot,

play16:10

Sugar.

play16:11

How much sugar does it contain?

play16:12

13.5g per 100 ml.

play16:15

Friends, do you know what's shocking?

play16:16

If you remember my video on cold drinks,

play16:18

at the beginning of that video, I had mentioned

play16:21

the approximate sugar content in cold drinks.

play16:23

If you recall, it was 10g -13g per 100 ml.

play16:27

The sugar content is almost similar in fruit juice and soft drink.

play16:32

Friends, this is the biggest reason,

play16:34

why at the beginning of this video I told you

play16:36

that drinking packaged fruit juices regularly

play16:38

increases the risk of Type 2 Diabetes.

play16:41

The companies are directly blamed for this,

play16:43

because the amount of added sugar

play16:45

is about 7.5 g per 100 ml out of the total 13.5 g.

play16:49

These companies add extra sugar to their products.

play16:52

The natural sugar content is 13.5g minus 7g.

play16:56

only 6g per 100 ml.

play16:58

As I told you in the video on cold drinks,

play17:00

American Heart Association claims that

play17:02

our body does not need any added sugar.

play17:05

But if you still insist, on consuming added sugar,

play17:09

they claim that

play17:10

children between the ages of 7-10 years old,

play17:13

should have a maximum of 24g of sugar in a day.

play17:16

And if a child drinks this packaged fruit juice,

play17:19

since this is a pack of 180 ml,

play17:20

the amount of added sugar in it is 13.32 g

play17:24

more than half of the daily sugar consumption of a child

play17:28

is present in 1 packet of such fruit juices.

play17:31

If you consume 1 such packet every day,

play17:34

you shouldn't be surprised if you test positive for diabetes later.

play17:37

Don't delude yourself into thinking that

play17:38

you have opted for healthy diets and healthy juices all your life.

play17:42

Here, I'm not accusing any particular fruit juice company.

play17:45

Because all of them are the same.

play17:46

Take an example of this fruit juice from another company,

play17:50

you won't find significant differences.

play17:51

Similar calorie content, similar added sugar,

play17:53

If you look at the ingredient list,

play17:55

some contain stabilizers,

play17:56

some even contain Sweetener 960a.

play17:59

Overall, these fruit juices are neither natural nor healthy.

play18:02

Even though their ads tell you otherwise.

play18:05

What I have been trying to tell you,

play18:06

was taken up by Angelina Lewis,

play18:09

in front of a court in the US in 2011.

play18:12

In California, this young woman,

play18:14

filed a case against Tropicana,

play18:16

for Deceptive Advertisement.

play18:18

She claimed that in the ads, the company shows

play18:22

an orange with a straw in it,

play18:24

hinting that the juice they're selling is 100% fresh, natural orange juice.

play18:29

directly from oranges.

play18:30

But the reality wasn't so.

play18:32

Instead, this product was scientifically

play18:34

engineered and manufactured in laboratories.

play18:37

Which is why you can store it for more than 2 months.

play18:41

There was a long battle in the court about this.

play18:43

It took 7 years,

play18:45

but in the end, Angelina lost this case

play18:48

on technical grounds.

play18:49

Perhaps the same would happen if, in India, we tried to file a case against them

play18:53

on grounds of deceptive TV ads.

play18:55

They'll come up with some technical loophole and you'd lose the case.

play18:59

Even if the courts encounter some technical problems while giving judgements

play19:02

I have no technical problem with giving my judgement.

play19:05

It is very clear that fresh fruit juice,

play19:08

is exponentially better than packaged fruit juices.

play19:11

There's so much difference that

play19:12

you shouldn't even consider drinking packaged fruit juices.

play19:15

Especially, children should not be given these,

play19:17

because the sugar quantity is so high that

play19:18

it is basically the same as drinking soft drinks.

play19:20

Coming to fresh fruit juices,

play19:22

the judgement is clear for it.

play19:24

Eating fresh fruit is better than drinking fresh juice.

play19:27

You'd wonder why.

play19:28

Because in the process of juicing,

play19:31

the fibre content of the fruit,

play19:33

is drastically reduced.

play19:34

Your body needs fibre,

play19:36

fibre is an important nutrient that you won't find in juices.

play19:39

It's in the fruit only.

play19:41

The second reason is that juice is fluid and the fruit is solid.

play19:44

Juice is absorbed much faster in your body.

play19:47

Faster absorption means

play19:49

the changes in blood sugar are rapid.

play19:51

Your insulin levels fluctuate rapidly.

play19:53

In the short-term, if you have it once or twice, it won't cause harm,

play19:56

but in the long term, if it happens repeatedly over years,

play19:59

this can cause problems with blood sugar.

play20:02

There's a simple technique to avoid this.

play20:04

Whenever you drink fresh fruit juice,

play20:06

don't have it on an empty stomach.

play20:07

Drink fresh fruit juice wither while eating,

play20:10

or after eating when you're still partially full.

play20:13

This will prevent any spikes in your blood sugar levels.

play20:16

Because the fruit juice would be digested slowly with the food you've eaten.

play20:21

Keeping the sugar levels in control.

play20:22

Of course, another thing that you need to remember is that

play20:24

moderation is the key.

play20:26

Fresh fruit juice is good for your health.

play20:28

But that doesn't give you leave to drink 2-3 litres daily.

play20:31

Fruits contain natural sugar too.

play20:32

And the calories are concentrated in the juice as compared to fruits.

play20:36

Drinking too much of it can also lead to weight gain.

play20:38

What's the safe level of consumption?

play20:40

In an average adult and children over the age of 7,

play20:43

they can safely drink 8 ounces of fruit juice per day,

play20:48

that's around 237 ml.

play20:50

So basically, 1 glass of fresh fruit juice a day is beneficial for you.

play20:53

Another healthier substitute for fresh juice is smoothies.

play20:57

While making smoothies, you normally use a blender.

play21:00

And you directly add the fruits.

play21:02

So you don't lose the fibre content of the fruit.

play21:04

You can blend it with other nuts, seeds, and vegetables.

play21:08

Or some flour as well.

play21:10

For an even healthier smoothy.

play21:13

I hope this was an informative video.

play21:14

Share it with your friends and family,

play21:16

so that this information reaches everyone.

play21:18

On which topic should the next video of this series be?

play21:21

Comment below to tell me.

play21:23

The link to sign up for the ChatGPT Course is in the description below.

play21:26

And the coupon code is R41

play21:28

If you haven't watched the previous videos of this series,

play21:31

you can watch them by clicking here,

play21:32

they're on bread and soft drinks.

play21:34

Thank you very much!

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Related Tags
Fruit JuicesHealth ImpactSugar ContentLegal BattleJuice HistoryDiabetes RiskNutritional ValueFood IndustryConsumer AwarenessHealth Activism